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001 EBC4773885
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007 cr cnu||||||||
008 170114s2017 nyu foab 001 0 eng d
020 _a9781631571299
_qe-book
020 _z9781631571282
_qpaperback
035 _a(MiAaPQ)EBC4773885
035 _a(Au-PeEL)EBL4773885
035 _a(CaPaEBR)ebr11321022
035 _a(CaONFJC)MIL984055
035 _a(OCoLC)967876716
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
043 _ae-ur---
050 4 _aHC333
_b.Z483 2017
082 0 _a338.947
_223
100 1 _aZhuplev, Anatoly,
_d1948-,
_eauthor.
245 1 0 _aDoing business in Russia :
_ba concise guide.
_nVolume I /
_cAnatoly Zhuplev.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c2017.
300 _a1 online resource (xx, 103 pages)
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aInternational business collection,
_x1948-2760
504 _aIncludes bibliographical references and index.
505 0 _a1. Internationalization of the company: strategic survival and success through competition and growth -- 2. Russia: attractiveness in a global perspective -- 3. Russia's main industries and their attractiveness for international business -- Index.
506 1 _aAccess restricted to authorized users and institutions.
520 3 _aRussia is the world's largest geographic area, major economy, and important power in the global political-economic landscape. Over the past quarter century, following the landmark dissolution of the U.S.S.R., Russia has become a premier global marketplace despite remaining enigmatic and challenging. The book strives to serve as a concise guide in understanding Russia from an international business perspective. You will learn about strategic issues, business drivers, pros, cons, costs, and risks of international expansion. The coverage includes analytical tools, practical applications, sources of information, and assistance in international business research. These are followed by Russia's macroeconomic profile, drivers, strategic strengths and weaknesses in the comparative global context, including its international market attractiveness and primary opportunities for U.S. companies. The book examines Russia's main industries, their profiles, dynamics and business attractiveness, consumer trends, and marketing strategies. The discussion of Russia's regions covers regional subdivisions and economic profiles with the focus on the city of Moscow commanding top attractiveness from the domestic and international business perspective. The book covers the drivers and trends of the Russian small business sector and entrepreneurial business venturing. Despite the onslaught of capitalism and globalization, Russia retains its relationship-driven culture. The book provides insights in Russian culture by evaluating the determinants of Russian culture, its national profile in major global cross-cultural studies, and practical cultural applications in business, negotiations, and communications. The book's pedagogy includes critical information sources and skill development exercises and cases on doing business in Russia.
588 _aTitle from PDF title page (viewed on January 14, 2017).
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aInvestments, Foreign
_zRussia.
650 0 _aInternational business enterprises
_zRussia.
651 0 _aRussia
_xCommerce
_y21st century.
651 0 _aRussia
_xEconomic conditions
_y21st century.
653 _abusiness
653 _acommerce
653 _aculture
653 _aentrepreneurship
653 _aindustries
653 _ainternational
653 _aMoscow
653 _aregions
653 _aRussia
653 _astrategy
653 _atrade
655 4 _aElectronic books.
776 0 8 _iPrint version:
_z9781631571282
797 2 _aProQuest (Firm)
830 0 _aInternational business collection.
_x1948-2760
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4773885
_zClick to View
999 _c278735
_d278735