000			02307nam a2200517 i 4500
001			EBC4694052
003			MiAaPQ
005			20240121100219.0
006			m o d |
007			cr cnu||||||||
008			161006t20162016cau ob 001 0 eng d
020			_z9781440833427
020			_a9781440833434 (e-book)
035			_a(MiAaPQ)EBC4694052
035			_a(Au-PeEL)EBL4694052
035			_a(CaPaEBR)ebr11269623
035			_a(CaONFJC)MIL956428
035			_a(OCoLC)959151110
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5823 _b.N447 2016
082	0		_a659.1 _223
245	0	4	_aThe new advertising : _bbranding, content, and consumer relationships in the data-driven social media era / _cRuth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
264		1	_aSanta Barbara, California ; _aDenver, Colorado : _bPraeger, _c2016.
264		4	_c2016
300			_a1 online resource (845 pages)
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aVolume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.
588			_aDescription based on print version record.
590			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aAdvertising.
650		0	_aInternet advertising.
650		0	_aInternet marketing.
650		0	_aSocial media.
655		4	_aElectronic books.
700	1		_aBrown, Ruth E., _eeditor.
700	1		_aJones, Valerie K., _eeditor.
700	1		_aWang, Ming, _eeditor.
700	1		_aSchultz, Don E., _ewriter of foreword.
700	1		_aTobaccowala, Rishad, _ewriter of foreword.
776	0	8	_iPrint version: _tNew advertising : branding, content, and consumer relationships in the data-driven social media era. _dSanta Barbara, California ; Denver, Colorado : Praeger, c2016 _h2 volumes (various paging) _z9781440833427 _w2016017533
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4694052 _zClick to View
999			_c270337 _d270337