| 000 | 01895nam a2200457 i 4500 | ||
|---|---|---|---|
| 001 | EBC4661617 | ||
| 003 | MiAaPQ | ||
| 005 | 20240123164319.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 160913t20162016mdu o 001 0 eng d | ||
| 020 | _z9781498540025 | ||
| 020 | _a9781498540032 (e-book) | ||
| 035 | _a(MiAaPQ)EBC4661617 | ||
| 035 | _a(Au-PeEL)EBL4661617 | ||
| 035 | _a(CaPaEBR)ebr11253070 | ||
| 035 | _a(CaONFJC)MIL951506 | ||
| 035 | _a(OCoLC)957590571 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5415.123 _b.I584 2016 |
|
| 082 | 0 |
_a658.8001/4 _223 |
|
| 245 | 0 | 0 |
_aIntegrated marketing communication : _bcreating spaces for engagement / _cedited by Jeanne M. Persuit and Christina L. McDowell Marinchak. |
| 264 | 1 |
_aLanham, Maryland : _bLexington Books, _c2016. |
|
| 264 | 4 | _c2016 | |
| 300 | _a1 online resource (199 pages). | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 490 | 0 | _aIntegrated Marketing Communication | |
| 500 | _aIncludes index. | ||
| 588 | _aDescription based on print version record. | ||
| 590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aCommunication in marketing. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aPersuit, Jeanne M., _d1973- _eeditor. |
|
| 700 | 1 |
_aMcDowell Marinchak, Christina L., _eeditor. |
|
| 776 | 0 | 8 |
_iPrint version: _tIntegrated marketing communication : creating spaces for engagement. _dLanham, Maryland : Lexington Books, c2016 _hviii, 189 pages _kIntegrated Marketing Communication _z9781498540025 _w2016033989 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4661617 _zClick to View |
| 999 |
_c264930 _d264930 |
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