000 04846nam a2200697 i 4500
001 EBC4505370
003 MiAaPQ
005 20240123162533.0
006 m o d |
007 cr cnu||||||||
008 160512s2016 nyua foab 001 0 eng d
020 _a9781631574962
_qe-book
020 _z9781631574955
_qpaperback
035 _a(MiAaPQ)EBC4505370
035 _a(Au-PeEL)EBL4505370
035 _a(CaPaEBR)ebr11205078
035 _a(CaONFJC)MIL915464
035 _a(OCoLC)950462092
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHD9980.5
_b.G877 2016
082 0 _a338.4
_223
100 1 _aGustafsson, Anders,
_d1964-,
_eauthor.
245 1 0 _aService innovation /
_cAnders Gustafsson, Per Kristensson, Gary R. Schirr, and Lars Witell.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c2016.
300 _a1 online resource (x, 169 pages) :
_billustrations.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aService systems and innovations in business and society collection,
_x2326-2699
500 _aCo-published with Center for Services Leadership (CSL) at Arizona State University and Service Research Center, CTF at Karlstad University, Sweden.
504 _aIncludes bibliographical references and index.
505 0 _a1. Service as the key driver of growth -- 2. What is service innovation? -- 3. Value creation drives service innovation -- 4. Developing service innovations -- 5. Customers as cocreators in service innovation -- 6. Service innovation in goods-centric firms -- 7. The service innovator, tying it all together -- Index.
506 1 _aAccess restricted to authorized users and institutions.
520 3 _aThe world is being shaped by service. All the world's most advanced economies are dominated by service, with many countries having more than 70 percent of their gross domestic product (GDP) generated by it. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in this book are: (1) How is the service sector growing; (2) what is service innovation; (3) what are the drivers of service innovation; and (4) how can organizations innovate service in a structured way? The book views service as the value creating activity that customers perform in their own context: The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation. Service innovation is a multifaceted concept dependent on the purpose of the innovation. These purposes could be to: differentiate, finance, help, experience, and streamline the process or offering. In turn, these result in: brand innovation, business model innovation, social innovation, experience innovation, process innovation, and behavioral innovation, respectively. In this book, we develop guidelines for what is required from the organizational perspective, how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that is goods-centric to become service or solution provider. Despite the heightened focus on service in many business sectors, most models and theories of innovation are based on a goods perspective, assuming that the norm is a physical good. We believe that the norm is actually experiential and service based. This book addresses this mismatch of theory and practice for the benefit of those who are seeking to understand, teach, and practice service innovation.
588 _aTitle from PDF title page (viewed on May 12, 2016).
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aService industries
_xTechnological innovations.
653 _abusiness
653 _acocreation
653 _acompany
653 _acreativity
653 _acustomer
653 _aexperience
653 _ainnovation
653 _aorganization
653 _aprocess
653 _aproduct
653 _aresearch
653 _aservice
653 _auser
653 _avalue creation
655 4 _aElectronic books.
700 1 _aKristensson, Per.,
_eauthor.
700 1 _aSchirr, Gary R.,
_eauthor.
700 1 _aWitell, Lars.,
_eauthor.
776 0 8 _iPrint version:
_z9781631574955
797 2 _aProQuest (Firm)
830 0 _aService systems and innovations in business and society collection.
_x2326-2699
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4505370
_zClick to View
999 _c254836
_d254836