| 000 | 01947nam a2200457 i 4500 | ||
|---|---|---|---|
| 001 | EBC4389006 | ||
| 003 | MiAaPQ | ||
| 005 | 20240121074726.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 160419t20162016njua ob 001 0 eng d | ||
| 020 | _z9781119170457 | ||
| 020 |
_a9781119074205 _q(electronic bk.) |
||
| 035 | _a(MiAaPQ)EBC4389006 | ||
| 035 | _a(Au-PeEL)EBL4389006 | ||
| 035 | _a(CaPaEBR)ebr11202661 | ||
| 035 | _a(CaONFJC)MIL895575 | ||
| 035 | _a(OCoLC)939262178 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5823 _b.W546 2015 |
|
| 082 | 0 |
_a659.1 _223 |
|
| 100 | 1 |
_aWind, Yoram, _eauthor. |
|
| 245 | 1 | 0 |
_aBeyond advertising : _bcreating value through all customer touchpoints / _cYoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network. |
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c2016. |
|
| 264 | 4 | _c2016 | |
| 300 |
_a1 online resource (288 pages) : _billustrations, graphs |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aDescription based on online resource; title from PDF title page (ebrary, viewed April 19, 2016). | ||
| 590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aCustomer relations. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aHays, Catharine, _d1958- _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _aWind, Yoram. _tBeyond advertising : creating value through all customer touchpoints. _dHoboken, New Jersey : Wiley, c2016 _hxxiv, 26 pages _z9781119170457 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4389006 _zClick to View |
| 999 |
_c246745 _d246745 |
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