000			04307nam a2200469 i 4500
001			EBC4386856
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005			20240123161016.0
006			m o d |
007			cr cnu||||||||
008			150817t20162016scuad ob 001 0 eng|d
020			_z9781611175615 (hardback)
020			_a9781611175622 _q(electronic bk.)
035			_a(MiAaPQ)EBC4386856
035			_a(Au-PeEL)EBL4386856
035			_a(CaPaEBR)ebr11154759
035			_a(CaONFJC)MIL884628
035			_a(OCoLC)933741403
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aQ223 _b.B84 2016
082	0		_a501/.4 _223
100	1		_aBuehl, Jonathan, _eauthor.
245	1	0	_aAssembling arguments : _bmultimodal rhetoric and scientific discourse / _cJonathan Buehl.
264		1	_aColumbia : _bUniversity of South Carolina Press, _c[2016]
264		4	_c2016
300			_a1 online resource (302 pages) : _billustrations.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	1		_aStudies in rhetoric/communication
504			_aIncludes bibliographical references and index.
520			_a"Scientific arguments--and indeed arguments in most disciplines--depend on visuals and other nontextual elements; however, most models of argumentation typically neglect these important resources. In Assembling Arguments, Jonathan Buehl offers a concentrated study of scientific argumentation that is sensitive to both the historical and theoretical possibilities of multimodal persuasion as it advances two related claims. First, rhetorical theory--when augmented with methods for reading nonverbal representations--can provide the analytical tools needed to understand and appreciate multimodal scientific arguments. Second, science--an inherently multimodal enterprise--offers ideal subjects for developing general theories of multimodal rhetoric applicable across fields. In developing these claims, Buehl offers a comprehensive account of scientific persuasion as a multimodal process and develops a simple but productive framework for analyzing and teaching multimodal argumentation. Comprising five case studies, the book provides detailed treatments of argumentation in specific technological and historical contexts: argumentation before World War I, when images circulated by hand and by post; argumentation during the mid-twentieth century, when computers were beginning to bolster scientific inquiry but images remained hand-crafted products; and argumentation at the turn of the twenty-first century--an era of digital revolutions and digital fraud. Each study examines the rhetorical problems and strategies of specific scientists to investigate key issues regarding visualization and argument: 1) establishing new instruments as reliable sources of visual evidence; 2) creating novel arguments from reliable visual evidence; 3) creating novel arguments with unreliable visual evidence; 4) preserving the credibility of visualization practices; and 5) creating multimodal artifacts before and in the era of digital circulation. Given the growing enterprise of rhetorical studies and the field's contributions to communication practices in all disciplines, rhetoricians need a comprehensive rhetoric of science--one that accounts for the multimodal arguments that change our relation to reality. Assembling Arguments argues that such rhetoric should enable the interpretation of visual scientific arguments and improve science-writing instruction"-- _cProvided by publisher.
588			_aDescription based on print version record.
590			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aCommunication in science _xPhilosophy.
650		0	_aRhetoric _xPhilosophy.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aBuehl, Jonathan. _tAssembling arguments : multimodal rhetoric and scientific discourse. _dColumbia : University of South Carolina Press, [2016] _kStudies in rhetoric/communication _z9781611175615
797	2		_aProQuest (Firm)
830		0	_aStudies in rhetoric/communication.
856	4	0	_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4386856 _zClick to View
999			_c246246 _d246246