| 000 | 03498nam a2200733 i 4500 | ||
|---|---|---|---|
| 001 | EBC4307177 | ||
| 003 | MiAaPQ | ||
| 005 | 20240121073023.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 160119s2016 nyua foab 001 0 eng d | ||
| 020 |
_z9781631573057 _qpaperback |
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| 020 |
_a9781631573064 _q(electronic bk.) |
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| 035 | _a(MiAaPQ)EBC4307177 | ||
| 035 | _a(Au-PeEL)EBL4307177 | ||
| 035 | _a(CaPaEBR)ebr11138056 | ||
| 035 | _a(CaONFJC)MIL884208 | ||
| 035 | _a(OCoLC)939264174 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5718.3 _b.M598 2016 |
|
| 082 | 0 |
_a808.06665 _223 |
|
| 100 | 1 |
_aMizrahi, Janet., _eauthor. |
|
| 245 | 1 | 0 |
_aWriting for public relations : _ba practical guide for professionals / _cJanet Mizrahi. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2016. |
|
| 300 |
_a1 online resource (136 pages) : _billustrations. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 490 | 1 |
_aCorporate communication collection, _x2156-8170 |
|
| 504 | _aIncludes bibliographical references (pages 129-132) and index. | ||
| 505 | 0 | _a1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. | |
| 506 | 1 | _aAccess restricted to authorized users and institutions. | |
| 520 | 3 | _aThe very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations. | |
| 588 | _aTitle from PDF title page (viewed on January 19, 2016). | ||
| 590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aBusiness writing. | |
| 650 | 0 | _aPublic relations. | |
| 653 | _ablog | ||
| 653 | _abrochure | ||
| 653 | _ae-newsletter | ||
| 653 | _amarcom | ||
| 653 | _amarketing | ||
| 653 | _amarketing style | ||
| 653 | _amedia kit | ||
| 653 | _amicroblog | ||
| 653 | _anews release | ||
| 653 | _anewsletter | ||
| 653 | _apitch letter | ||
| 653 | _apress kit | ||
| 653 | _apress release | ||
| 653 | _apublic relations | ||
| 653 | _asocial media | ||
| 653 | _aTweet | ||
| 653 | _aweb copy | ||
| 653 | _aweb writing | ||
| 653 | _awebsite | ||
| 653 | _awriting | ||
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _z9781631573057 |
| 797 | 2 | _aProQuest (Firm) | |
| 830 | 0 |
_aCorporate communication collection. _x2156-8170 |
|
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4307177 _zClick to View |
| 999 |
_c243813 _d243813 |
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