| 000 | 01403nam a2200361Ia 4500 | ||
|---|---|---|---|
| 001 | EBC3400798 | ||
| 003 | MiAaPQ | ||
| 005 | 20240121044244.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 031219s2003 dk a sb 000 0 eng d | ||
| 020 | _z9788763001182 | ||
| 020 | _z8763001187 | ||
| 035 | _a(MiAaPQ)EBC3400798 | ||
| 035 | _a(Au-PeEL)EBL3400798 | ||
| 035 | _a(CaPaEBR)ebr10465560 | ||
| 035 | _a(OCoLC)774280262 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5821 _b.B73 2003 |
|
| 245 | 0 | 0 |
_aBranding and advertising _h[electronic resource] / _cedited by Flemming Hansen & Lars Bech Christensen. |
| 250 | _a1st ed. | ||
| 260 |
_a[Copenhagen] : _bCopenhagen Business School Press ; _aHerndon, VA : _bDistribution, North America, Copenhagen Business School Press Books International, _c2003. |
||
| 300 |
_a473 p. : _bill. |
||
| 504 | _aIncludes bibliographical references (p. 410-469). | ||
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aBrand name products. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aHansen, Flemming, _cProf. |
|
| 700 | 1 | _aChristensen, Lars Bech. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3400798 _zClick to View |
| 999 |
_c211084 _d211084 |
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