000			02651nam a2200409 a 4500
001			EBC3399679
003			MiAaPQ
005			20240123133847.0
006			m o d |
007			cr cn|||||||||
008			100401s2010 maua s 000 0 eng d
010			_z 2010014333
020			_z1592536115
020			_z9781592536115
020			_a9781610580694 (electronic bk.)
035			_a(MiAaPQ)EBC3399679
035			_a(Au-PeEL)EBL3399679
035			_a(CaPaEBR)ebr10715588
035			_a(CaONFJC)MIL524145
035			_a(OCoLC)923350422
040			_aMiAaPQ _cMiAaPQ _dMiAaPQ
050		4	_aNC1002.L63 _bH63 2010
082	0	4	_a741.6 _222
100	1		_aHodgson, Michael _q(Michael R.)
245	1	0	_aRecycling & redesigning logos _h[electronic resource] : _ba designer's guide to refreshing & rethinking design / _cMichael Hodgson with Matthew Porter.
246	3		_aRecycling and redesigning logos : _ba designer's guide to refreshing and rethinking design
260			_aBeverly, Mass. : _bRockport Publishers, _cc2010.
300			_a192 p. : _bill. (chiefly col.)
505	0		_aIntroduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendan Murphy ; Weights&Pulleys -- Section 3: Logo gallery.
520	8		_aThis title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
533			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aLogos (Symbols) _xDesign.
655		4	_aElectronic books.
700	1		_aPorter, Matthew.
710	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3399679 _zClick to View
999			_c210854 _d210854