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| 001 | EBC3300154 | ||
| 003 | MiAaPQ | ||
| 005 | 20240121043014.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 070705s2008 maua sb 001 0 eng | ||
| 010 | _z 2007027501 | ||
| 015 |
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_z014276261 _2Uk |
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| 020 | _z9780674026803 (cloth : alk. paper) | ||
| 020 | _z0674026802 (cloth : alk. paper) | ||
| 035 | _a(MiAaPQ)EBC3300154 | ||
| 035 | _a(Au-PeEL)EBL3300154 | ||
| 035 | _a(CaPaEBR)ebr10313872 | ||
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| 050 | 4 |
_aHF5813.C5 _bW37 2008 |
|
| 082 | 0 | 4 |
_a659.10951 _222 |
| 084 |
_a85.40 _2bcl |
||
| 100 | 1 |
_aWang, Jing, _d1950- |
|
| 245 | 1 | 0 |
_aBrand new China _h[electronic resource] : _badvertising, media, and commercial culture / _cJing Wang. |
| 260 |
_aCambridge, Mass. : _bHarvard University Press, _c2008. |
||
| 300 |
_axiii, 411 p. : _bill. |
||
| 504 | _aIncludes bibliographical references (p. 357-392) and index. | ||
| 505 | 0 | _aLocal content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. | |
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 |
_aAdvertising _zChina. |
|
| 650 | 0 |
_aMarketing _zChina. |
|
| 650 | 0 |
_aBrand name products _zChina. |
|
| 655 | 4 | _aElectronic books. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3300154 _zClick to View |
| 999 |
_c182353 _d182354 |
||