000			02207nam a22004094a 4500
001			EBC183845
003			MiAaPQ
005			20240120125656.0
006			m o d |
007			cr cn|||||||||
008			031209s2004 inua s 001 0 eng
010			_z 2003026693
020			_z0471470643 (paper/website)
035			_a(MiAaPQ)EBC183845
035			_a(Au-PeEL)EBL183845
035			_a(CaPaEBR)ebr10114278
035			_a(CaONFJC)MIL35280
035			_a(OCoLC)55141423
040			_aMiAaPQ _cMiAaPQ _dMiAaPQ
050		4	_aHF5415.125 _b.B47 2004
082	0	4	_a658.8/02 _222
100	1		_aBerry, Michael J. A.
245	1	0	_aData mining techniques _h[electronic resource] : _bfor marketing, sales, and customer relationship management / _cMichael J.A. Berry, Gordon S. Linoff.
250			_a2nd ed.
260			_aIndianapolis, Ind. : _bWiley Pub., _cc2004.
300			_axxv, 643 p. : _bill.
500			_aIncludes index.
505	0		_aWhy and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
533			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aData mining.
650		0	_aMarketing _xData processing.
650		0	_aBusiness _xData processing.
655		4	_aElectronic books.
700	1		_aLinoff, Gordon.
710	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=183845 _zClick to View
999			_c17673 _d17673