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008 060324s2006 nyua sb 001 0 eng
010 _z 2006010294
020 _z0814473903
020 _z9780814473900
035 _a(MiAaPQ)EBC3001856
035 _a(Au-PeEL)EBL3001856
035 _a(CaPaEBR)ebr10196198
035 _a(CaONFJC)MIL112846
035 _a(OCoLC)815543561
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
050 4 _aHC79.C6
_bB76 2006
082 0 4 _a658.8/34082
_222
100 1 _aBrown, Mary,
_d1959-
245 1 0 _aBoom
_h[electronic resource] :
_bmarketing to the ultimate power consumer--the baby boomer woman /
_cMary Brown and Carol Orsborn ; foreword by Paco Underhill.
260 _aNew York :
_bAmerican Management Association,
_cc2006.
300 _axviii, 238 p. :
_bill.
504 _aIncludes bibliographical references (p. 225-228) and index.
505 0 0 _gIntroduction:
_tShe's the emerging power consumer --
_tShe's the sweet spot: the new demographic of choice.
_tOn marketing to technology optimists /
_rRose Rodd --
_tOn marketing to baby boomer women in Canada /
_rAnne-Marie Caron --
_tOn baby boomer women and experimentation /
_rJan DeLyser --
_tOn forging an emotional connection with her /
_rKate Quinn --
_tOn recognizing her as a driving force in the markeplace /
_rAmy Marentic --
_tShe's complex: why there's no such thing as "the" baby boomer woman.
_tOn appealing to her values /
_rJoanne Sachse Mogren --
_tOn getting nostalgia right /
_rCindy Marshall --
_tOn the difference between marketing to men and to women /
_rCaleb Mason --
_tOn why not to just shrink it and pink it /
_rFran Philip --
_tOn marketing to distinctions /
_rPepper Miller --
_tOn marketing to Hispanic baby boomer women /
_rIsabel Valdes --
_tShe's her stage, not her age: leveraging her life transitions.
_tOn playing financial catch up /
_rLisa Caputo --
_tOn marketing to all her life stages /
_rWlliam D. Novelli --
_tOn high technology marketing to women /
_rGina Clark --
_tOn the power of creating brand personas /
_rClaire Spofford --
_tShe's motivated: the 3-D view of her.
_tOn appealing to her psyche /
_rMichael Bohn --
_tOn embracing both her demographic and psychographic drivers /
_rGrant J. Schneider --
_tOn aspiring at midlife /
_rPeggy Northrop, Brenda Saget Darling --
_tOn banking on women-owned businesses /
_rMaria C. Coyne --
_tOn her quest for a free spirit /
_rFederico Musi --
_tShe's in the driver's seat: she'll problem-solve her own way through the marketplace.
_tOn getting to the heart of the matter /
_rJoe Teno --
_tOn focusing on the "why" vs. the "how" /
_rHeidi Baker, Eden Jarrin --
_tOn the personal shopper approach to technology /
_rMelissa McVicker --
_tOn paying attention to details /
_rKathy Moyer Dragon --
_tOn business "plus" /
_rAnne Kelly --
_tShe's changing channels: shaping the new brandscape.
_tOn harnessing the power of women's solidarity /
_rAdam Hicks --
_tOn real women selling to real women /
_rYvonne Saliba Pendleton --
_tOn referential not deferential marketing /
_rDeborah Natansohn --
_tOn delivering beyond expectations /
_rRick Lovett --
_tOn staying relevant for the boomer woman /
_rEd Kinney --
_tShe's waiting: the marketer's call to action.
_tOn redressing the misconceptions /
_rDorothy Dowling --
_tOn getting past emotional bias /
_rChristopher W. Bradley --
_tOn moving beyond the Holy Grail /
_rIra Mayer --
_tOn the evolution of marketing to the baby boomer woman /
_rLori Bitter.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aWomen consumers.
650 0 _aConsumer behavior.
650 0 _aMarketing.
650 0 _aBaby boom generation.
655 4 _aElectronic books.
700 1 _aOrsborn, Carol.
710 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3001856
_zClick to View
999 _c144276
_d144276