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020 | _a9780273685609 | ||
082 | _a338.5025 | ||
100 | _aIan Worthington | ||
245 | 0 |
_aEconomics for Business: Blending Theory and Practice / _cIan Worthington, Chris Britton, Andy Rees. |
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250 | _a2nd ed. | ||
260 |
_bPearson Professional Education, _c2005. _aHarlow : |
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300 | _a542 p. : ill. ; 25 cm | ||
505 | _aPART ONE: THE FIRM IN ITS ENVIRONMENT 1. Studying business economics 2. Organisation for production: practical and theoretical PART TWO: DEMAND AND SUPPLY 3. Consumer and market demand 4. Consumer behaviour 5. Supply, costs and profits 6. Firms' objectives and behaviour PART THREE: MARKETS AND PRICES 7. Market structures 8. Conduct and performance 9. Pricing in theory and practice 10. International markets PART FOUR: GOVERNMENT, FIRMS AND MARKETS 11. Government and business 12. The macroeconomic environment of the firm 13. Human resource issues 14. Business, government and the natural environment PART FIVE: ANALYSIS FOR BUSINESS DECISION MAKING 15. Linking business economics and business decision making 16. Estimating and forecasting techniques INDEX | ||
520 | _aEconomics for Business: Blending Theory and PracticeSecond edition Ian Worthington, Chris Britton and Andy Rees Economics for Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. | ||
942 | _2ddc |