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100 _aIan Worthington
245 0 _aEconomics for Business: Blending Theory and Practice /
_cIan Worthington, Chris Britton, Andy Rees.
250 _a2nd ed.
260 _bPearson Professional Education,
_c2005.
_aHarlow :
300 _a542 p. : ill. ; 25 cm
505 _aPART ONE: THE FIRM IN ITS ENVIRONMENT 1. Studying business economics 2. Organisation for production: practical and theoretical PART TWO: DEMAND AND SUPPLY 3. Consumer and market demand 4. Consumer behaviour 5. Supply, costs and profits 6. Firms' objectives and behaviour PART THREE: MARKETS AND PRICES 7. Market structures 8. Conduct and performance 9. Pricing in theory and practice 10. International markets PART FOUR: GOVERNMENT, FIRMS AND MARKETS 11. Government and business 12. The macroeconomic environment of the firm 13. Human resource issues 14. Business, government and the natural environment PART FIVE: ANALYSIS FOR BUSINESS DECISION MAKING 15. Linking business economics and business decision making 16. Estimating and forecasting techniques INDEX
520 _aEconomics for Business: Blending Theory and PracticeSecond edition Ian Worthington, Chris Britton and Andy Rees Economics for Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world.
942 _2ddc