| 000 | 03676nam a2200517 i 4500 | ||
|---|---|---|---|
| 001 | EBC2058342 | ||
| 003 | MiAaPQ | ||
| 005 | 20240123072904.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 150606s2015 nyu foab 001 0 eng d | ||
| 020 |
_z9781631570933 _qpaperback |
||
| 020 |
_a9781631570940 _q(electronic bk.) |
||
| 035 | _a(MiAaPQ)EBC2058342 | ||
| 035 | _a(Au-PeEL)EBL2058342 | ||
| 035 | _a(CaPaEBR)ebr11061078 | ||
| 035 | _a(CaONFJC)MIL789421 | ||
| 035 | _a(OCoLC)910448403 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHD60.7 _b.H847 2015 |
|
| 082 | 0 |
_a658.1554 _223 |
|
| 100 | 1 |
_aHuefner, Ronald J., _eauthor. |
|
| 245 | 1 | 0 |
_aRevenue management : _ba path to increased profits / _cRonald J. Huefner. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2015. |
|
| 300 | _a1 online resource (xii, 171 pages) | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 490 | 1 |
_aManagerial accounting collection, _x2152-7121 |
|
| 504 | _aIncludes bibliographical references (pages 161-166) and index. | ||
| 505 | 0 | _a1. What is revenue management and why is it important? -- 2. Origins and applications of revenue management -- 3. Introduction to financial analysis of revenue management decisions -- 4. Setting prices: an overview -- 5. Revenue management techniques -- 6. Customer reactions to revenue management techniques -- 7. Additional tools for analysis of revenue management decisions -- 8. Revenue management and capacity analysis -- 9. Revenue management and the theory of constraints -- 10. Relating revenue management to customer value -- 11. Are your customers profitable? -- 12. Making revenue management decisions -- 13. Emerging issues in revenue management -- Notes -- References -- Index. | |
| 506 | 1 | _aAccess restricted to authorized users and institutions. | |
| 520 | 3 | _aThis book describes the emerging field of revenue management and its applications across a broad spectrum of business activities. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management, in general, and financial and accounting practice, in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. Although revenue management originated in the service industry, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues. | |
| 588 | _aTitle from PDF title page (viewed on June 6, 2015). | ||
| 590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aRevenue management. | |
| 653 | _arevenue analysis | ||
| 653 | _arevenue management | ||
| 653 | _ayield management | ||
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _z9781631570933 |
| 797 | 2 | _aProQuest (Firm) | |
| 830 | 0 |
_aManagerial accounting collection. _x2152-7121 |
|
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=2058342 _zClick to View |
| 999 |
_c135024 _d135024 |
||