| 000 | 04949nam a2200937 i 4500 | ||
|---|---|---|---|
| 001 | EBC1911679 | ||
| 003 | MiAaPQ | ||
| 005 | 20240121040344.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 150126s2015 nyua foab 001 0 eng d | ||
| 020 |
_z9781606498408 _qpaperback |
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| 020 |
_a9781606498415 _q(electronic bk.) |
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| 035 | _a(MiAaPQ)EBC1911679 | ||
| 035 | _a(Au-PeEL)EBL1911679 | ||
| 035 | _a(CaPaEBR)ebr11007932 | ||
| 035 | _a(CaONFJC)MIL688081 | ||
| 035 | _a(OCoLC)899728163 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
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| 050 | 4 |
_aHF5415.1265 _b.G273 2015 |
|
| 082 | 0 |
_a658.872 _223 |
|
| 100 | 1 |
_aGarris, Molly., _eauthor. |
|
| 245 | 1 | 2 |
_aA beginner's guide to mobile marketing / _cMolly Garris and Karen Mishra. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2015. |
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| 300 |
_a1 online resource (xvi, 147 pages) : _billustrations. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 490 | 1 |
_aDigital and social media marketing and advertising collection, _x2333-8830 |
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| 504 | _aIncludes bibliographical references (pages 135-144) and index. | ||
| 505 | 0 | _a1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. | |
| 506 | _aAccess restricted to authorized users and institutions. | ||
| 520 | 3 | _aThis book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. As you are well aware, cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, we introduce ways that marketers can use Smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, search, text messaging (SMS/MMS/RMM), mobile advertising, location-based services, retail programs and more. NFC, QR codes and texting are a few pull tactics introduced, alongside push tactics like beacons, ads and in-app push notifications. Tablets require a different strategy but this book touches on that to offer background on mobile vs. tablet marketing. Citing the latest and greatest third-party research, learn from an expert about mobile marketing, starting with the basics and ending with a roadmap to develop and measure strategic mobile marketing campaigns. Along the way, participate in exercises to ensure that you understand the material and how to apply it to the real world. Whether you are an educator, student, professional, or mobile maven, we hope that you enjoy the content and case studies we bring to life in this book. | |
| 588 | _aTitle from PDF title page (viewed on January 26, 2015). | ||
| 590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aCell phone advertising. | |
| 650 | 0 | _aInternet marketing. | |
| 653 | _aanalytics | ||
| 653 | _aapps | ||
| 653 | _abanners | ||
| 653 | _abeacons | ||
| 653 | _abrand | ||
| 653 | _acase studies | ||
| 653 | _adisplay | ||
| 653 | _aiBeacon | ||
| 653 | _aintegrated strategy | ||
| 653 | _alocation-based services | ||
| 653 | _aMMS | ||
| 653 | _amobile ads | ||
| 653 | _amobile advertising | ||
| 653 | _amobile at retail | ||
| 653 | _amobile marketing | ||
| 653 | _amobile search | ||
| 653 | _amobile site | ||
| 653 | _amobile web | ||
| 653 | _amobile website | ||
| 653 | _amulti-media messaging | ||
| 653 | _aNFC | ||
| 653 | _anonprofit | ||
| 653 | _aomni-channel experience | ||
| 653 | _apush notifications | ||
| 653 | _aQR code | ||
| 653 | _aretailer | ||
| 653 | _aRMM | ||
| 653 | _aROI | ||
| 653 | _asearch | ||
| 653 | _aSMS | ||
| 653 | _asocial | ||
| 653 | _aSOLOMO | ||
| 653 | _asports marketing | ||
| 653 | _asuccess measurement | ||
| 653 | _atablets | ||
| 653 | _atext messaging | ||
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aMishra, Karen E., _eauthor. |
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| 776 | 0 | 8 |
_iPrint version: _z9781606498408 |
| 797 | 2 | _aProQuest (Firm) | |
| 830 | 0 |
_aDigital and social media marketing and advertising collection. _x2333-8830 |
|
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1911679 _zClick to View |
| 999 |
_c123425 _d123426 |
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