| 000 | 02575nam a2200457 a 4500 | ||
|---|---|---|---|
| 001 | EBC1900114 | ||
| 003 | MiAaPQ | ||
| 005 | 20240123070822.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 070530s2008 nyua sb 001 0 eng | ||
| 010 | _z 2007022322 | ||
| 015 |
_aGBA784719 _2bnb |
||
| 016 | 7 |
_z014101368 _2Uk |
|
| 020 | _z9780765618016 (cloth : alk. paper) | ||
| 020 | _z076561801X (cloth : alk. paper) | ||
| 020 | _a9780765621337 (electronic bk.) | ||
| 020 | _a0765621339 (electronic bk.) | ||
| 035 | _a(MiAaPQ)EBC1900114 | ||
| 035 | _a(Au-PeEL)EBL1900114 | ||
| 035 | _a(CaPaEBR)ebr10292192 | ||
| 035 | _a(CaONFJC)MIL211948 | ||
| 035 | _a(OCoLC)898771483 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aP301.5.A38 _bG6 2008 |
|
| 082 | 0 | 4 |
_a808/.066659 _222 |
| 245 | 0 | 0 |
_aGo figure! New directions in advertising rhetoric _h[electronic resource] / _cEdward F. McQuarrie and Barbara J. Phillips, editors. |
| 260 |
_aArmonk, N.Y. : _bM.E. Sharpe, _cc2008. |
||
| 300 |
_a330 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aAdvertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. | |
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aRhetoric. | |
| 650 | 0 | _aVisual communication. | |
| 650 | 0 |
_aAdvertising _xLanguage. |
|
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aMcQuarrie, Edward F. | |
| 700 | 1 |
_aPhillips, Barbara J., _d1966- |
|
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1900114 _zClick to View |
| 999 |
_c122374 _d122374 |
||