| 000 | 03374nam a2200565 i 4500 | ||
|---|---|---|---|
| 001 | EBC1881869 | ||
| 003 | MiAaPQ | ||
| 005 | 20240123070727.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 141221s2015 nyu foab 001 0 eng d | ||
| 020 |
_z9781606498026 _qpaperback |
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| 020 |
_a9781606498033 _q(electronic bk.) |
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| 035 | _a(MiAaPQ)EBC1881869 | ||
| 035 | _a(Au-PeEL)EBL1881869 | ||
| 035 | _a(CaPaEBR)ebr10997458 | ||
| 035 | _a(CaONFJC)MIL671445 | ||
| 035 | _a(OCoLC)898491922 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
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| 050 | 4 |
_aHF5438.4 _b.M255 2015 |
|
| 082 | 0 |
_a658.81 _223 |
|
| 100 | 1 |
_aMalshe, Avinash., _eauthor. |
|
| 245 | 1 | 0 |
_aImproving sales and marketing collaboration : _ba step-by-step guide / _cAvinash Malshe and Wim Biemans. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2015. |
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| 300 | _a1 online resource (xviii, 187 pages) | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 490 | 1 |
_aSelling and sales force management collection, _x2161-8917 |
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| 500 | _aPart of: 2014 digital library. | ||
| 504 | _aIncludes bibliographical references (pages 179-183) and index. | ||
| 505 | 0 | _aPreface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index. | |
| 506 | 1 | _aAccess restricted to authorized users and institutions. | |
| 520 | 3 | _aIn any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. | |
| 588 | _aTitle from PDF title page (viewed on December 21, 2014). | ||
| 590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aSales management. | |
| 650 | 0 |
_aMarketing _xManagement. |
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| 653 | _asales-marketing relationship | ||
| 653 | _asales-marketing alignment | ||
| 653 | _amanaging sales-marketing interface | ||
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aBiemans, Wim G., _d1960-, _eauthor. |
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| 776 | 0 | 8 |
_iPrint version: _z9781606498026 |
| 797 | 2 | _aProQuest (Firm) | |
| 830 | 0 | _a2014 digital library. | |
| 830 | 0 |
_aSelling and sales force management collection. _x2161-8917 |
|
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1881869 _zClick to View |
| 999 |
_c121232 _d121232 |
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