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001 EBC1675419
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005 20240120161710.0
006 m o d |
007 cr cnu||||||||
008 140423s2014 nyu foab 001 0 eng d
020 _z9781606495506
_qpaperback
020 _a9781606495513
_q(electronic bk.)
035 _a(MiAaPQ)EBC1675419
035 _a(Au-PeEL)EBL1675419
035 _a(CaPaEBR)ebr10861553
035 _a(CaONFJC)MIL595687
035 _a(OCoLC)878077911
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHD62.7
_b.R634 2014
082 0 _a658.022
_223
100 1 _aRoberson-Saunders, Pat.,
_eauthor.
245 1 0 _aEnhancing the managerial DNA of your small business /
_cPat Roberson-Saunders, Barron H. Harvey, Philip Fanara, Jr., Gwynette P. Lacy, Pravat Choudhury.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c2014.
300 _a1 online resource (xviii, 190 pages)
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aEntrepreneurship and small business management collection,
_x1946-5661
500 _aPart of: 2014 digital library.
504 _aIncludes bibliographical references (pages 177-183) and index.
505 0 _a1. Introduction -- 2. Strategic planning -- 3. Financing -- 4. Marketing -- 5. Managing cash flow -- 6. Managing costs -- Appendix A. Break-even analysis -- Appendix B. Legal business structures -- Appendix C. Intellectual property protection -- Notes -- References -- Index.
506 _aAccess restricted to authorized users and institutions.
520 3 _aMost people who start businesses do so with little or no formal education in business or management training and experience. This book has been written expressly for these people, as well as for others with similar backgrounds who aspire to start their own businesses. The aim is to help fill in some critical gaps in managerial knowledge that cause many of the problems that small business owners face as they try to navigate the business world with inadequate knowledge of how to manage a business. With no attempt to compete with conventional small business textbooks or catchy "how to" books on small business management, this book is deliberately focused on five core topics: strategic planning, financing, marketing, managing cash flow, and managing costs. The authors believe these to be the essential building blocks for enhancing the managerial DNA of a small business. Equipped with this enhanced DNA, the small business owner is postured to think about and take actions on behalf of his or her business that will lead to optimal success. In addition, the book incorporates as appendices three topics that are very important to small businesses: break-even analysis, legal business structures, and intellectual property protection.
588 _aTitle from PDF title page (viewed on April 23, 2014).
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aSmall business
_xManagement.
653 _abreak-even analysis
653 _abusiness structures
653 _afinancing
653 _aintellectual property
653 _amanaging cash flow
653 _amanaging costs
653 _amarketing
653 _asmall business management
653 _astrategic planning
655 4 _aElectronic books.
700 1 _aHarvey, Barron H.,
_eauthor.
700 1 _aFanara, Philip.,
_eauthor.
700 1 _aLacy, Gwynette P.,
_eauthor.
700 1 _aChoudhury, Pravat.,
_eauthor.
776 0 8 _iPrint version:
_z9781606495506
797 2 _aProQuest (Firm)
830 0 _a2014 digital library.
830 0 _aEntrepreneurship and small business management collection.
_x1946-5661
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1675419
_zClick to View
999 _c111449
_d111449