| 000 | 01086nam a2200229Ia 4500 | ||
|---|---|---|---|
| 999 |
_c10994 _d10994 |
||
| 003 | OSt | ||
| 005 | 20231010024922.0 | ||
| 008 | 151125s2003 njua 000 0 eng | ||
| 020 | _a047123608X 9780471236085 | ||
| 040 | _aUnimy | ||
| 050 | 0 | 0 |
_aHF5415.13 .T735 2003 _bHF5415.13 .T735 2003 |
| 100 | _aTrout, Jack. | ||
| 245 | 2 |
_aA genie's wisdom _ba fable of how a CEO learned to be a marketing genius _cJack Trout. |
|
| 260 |
_aHoboken, N.J. _bJ. Wiley, c |
||
| 300 |
_aviii, 120 p. : _bill. _c23 cm. |
||
| 505 | _aThe arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pr icing right? -- Are there limits to growth? -- What is good research? - - How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often? | ||
| 541 |
_aDatuk Muhamed Ariff Bin Nun _cGift |
||
| 650 |
_aMarketing _xManagement |
||
| 650 |
_aMarketing _xDecision making |
||
| 650 | _aBranding (Marketing) | ||
| 942 |
_cBK _2lcc |
||