000			02095nam a2200493 i 4500
001			EBC1598380
003			MiAaPQ
005			20240120154042.0
006			m o d |
007			cr cnu||||||||
008			920212t19921992cauad ob 000 0 eng|d
020			_z0803943318
020			_z0803943326 (pbk.)
020			_z9780803943322
020			_a9781452252704 (e-book)
035			_a(MiAaPQ)EBC1598380
035			_a(Au-PeEL)EBL1598380
035			_a(CaPaEBR)ebr10833316
035			_a(CaONFJC)MIL673467
035			_a(OCoLC)869094386
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aRA440.55 _b.B33 1992
082	0		_a362.1/014 _220
100	1		_aBacker, Thomas E.
245	1	0	_aDesigning health communication campaigns : _bwhat works? / _cThomas E. Backer, Everett M. Rogers, Pradeep Sopory.
264		1	_aNewbury Park, California : _bSage, _c[1992]
264		4	_c1992
300			_a1 online resource (199 pages) : _billustrations
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references.
505	0		_apart one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.
588			_aDescription based on print version record.
590			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aMass media in health education.
650		0	_aCommunication in medicine.
655		4	_aElectronic books.
700	1		_aRogers, Everett M.
700	1		_aSopory, Pradeep.
776	0	8	_iPrint version: _aBacker, Thomas E. _tDesigning health communication campaigns : what works?. _dNewbury Park, California : Sage, [1992] _hxv, 181 pages ; 23 cm _z9780803943322 _w(DLC)10833316
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1598380 _zClick to View
999			_c107362 _d107362