000 00385nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9781982146528
082 _a658.82
_b5287
100 _aDavid A Aaker
245 0 _aBrand portfolio strategy
_bcreating relevance, differentiation, energy, leverage, and clarity
_cDavid A Aaker
250 _a1st.
260 _aNew York
_bFree Press
_c2004
999 _c10380
_d10380