| 000 | 01845nam a2200481 i 4500 | ||
|---|---|---|---|
| 001 | EBC1471798 | ||
| 003 | MiAaPQ | ||
| 005 | 20240120150138.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 131109s2014 nju o 001 0 eng d | ||
| 020 | _z9781118801154 | ||
| 020 |
_a9781118808429 _q(electronic bk.) |
||
| 020 |
_a9781118808399 _q(electronic bk.) |
||
| 035 | _a(MiAaPQ)EBC1471798 | ||
| 035 | _a(Au-PeEL)EBL1471798 | ||
| 035 | _a(CaPaEBR)ebr10784795 | ||
| 035 | _a(CaONFJC)MIL556704 | ||
| 035 | _a(OCoLC)853618805 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5823 _b.J298 2014 |
|
| 082 | 0 |
_a659.1 _223 |
|
| 100 | 1 | _aJaffe, Joseph. | |
| 245 | 1 | 0 |
_aZ.E.R.O. : _bzero paid media as the new marketing model / _cJoseph Jaffe, Maarten Albarda. |
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley and Sons, _c2014. |
|
| 264 | 4 | _c2014 | |
| 300 | _a1 online resource (290 pages) | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 588 | _aDescription based on print version record. | ||
| 590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aMarketing _xTechnological innovations. |
|
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aDigital media. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aAlbarda, Maarten. | |
| 776 | 0 | 8 |
_iPrint version: _aJaffe, Joseph. _tZ.E.R.O. : zero paid media as the new marketing model. _dHoboken, New Jersey : John Wiley and Sons, c2014 _hxvi, 272 pages _z9781118801154 _w2013027394 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1471798 _zClick to View |
| 999 |
_c103223 _d103223 |
||