| 000 | 02441nam a2200445 i 4500 | ||
|---|---|---|---|
| 001 | EBC1378900 | ||
| 003 | MiAaPQ | ||
| 005 | 20240120144216.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 130627t20132013caua obd 000 0 eng|d | ||
| 020 | _z9781611329858 (hardback) | ||
| 020 | _z9781611329865 (paperback) | ||
| 020 |
_a9781611329872 _q(electronic bk.) |
||
| 035 | _a(MiAaPQ)EBC1378900 | ||
| 035 | _a(Au-PeEL)EBL1378900 | ||
| 035 | _a(CaPaEBR)ebr10759565 | ||
| 035 | _a(OCoLC)861541230 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5803 _b.B47 2013 |
|
| 082 | 0 |
_a658.8003 _223 |
|
| 100 | 1 |
_aBerger, Arthur Asa, _d1933- |
|
| 245 | 1 | 0 |
_aDictionary of advertising and marketing concepts / _cArthur Asa Berger. |
| 264 | 1 |
_aWalnut Creek, CA : _bLeft Coast Press, _c[2013] |
|
| 264 | 4 | _c2013 | |
| 300 |
_a1 online resource (144 pages) : _billustrations |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 504 | _aIncludes bibliographical references. | ||
| 520 |
_a"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"-- _cProvided by publisher. |
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| 588 | _aDescription based on print version record. | ||
| 590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 |
_aAdvertising _vDictionaries. |
|
| 650 | 0 |
_aMarketing _vDictionaries. |
|
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aBerger, Arthur Asa. _tDictionary of advertising and marketing concepts. _dWalnut Creek, CA : Left Coast Press, [2013] _h141 pages _z9781611329865 _w(DLC) 2013024530 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1378900 _zClick to View |
| 999 |
_c101259 _d101259 |
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