000			03891nam a2200625 i 4500
001			EBC1364064
003			MiAaPQ
005			20240120143700.0
006			m o d |
007			cr cnu||||||||
008			130927s2013 nyu foab 001 0 eng d
020			_z9781606496602 (pbk.)
020			_a9781606496619 _q(electronic bk.)
035			_a(MiAaPQ)EBC1364064
035			_a(Au-PeEL)EBL1364064
035			_a(CaPaEBR)ebr10767926
035			_a(CaONFJC)MIL513373
035			_a(OCoLC)857276758
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aPN171.O55 _bM598 2013
082	0		_a006.3 _223
100	1		_aMizrahi, Janet., _eauthor.
245	1	0	_aWeb content : _ba writer's guide / _cJanet Mizrahi.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2013.
300			_a1 online resource (101 pages)
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	1		_aCorporate communication collection, _x2156-8170
500			_aPart of: 2013 digital library.
504			_aIncludes bibliographical references (pages 97-98) and index.
505	0		_a1. Writing as a professional -- 2. Web writing characteristics and style -- 3. Web design basics for writers -- 4. Writing website content -- 5. Writing newsletters and web articles -- 6. Writing for social media -- 7. Writing other frequently used web genres -- Conclusion -- Notes -- References -- Index.
506			_aAccess restricted to authorized users and institutions.
520	3		_aThe explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether the author is an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, writers for the web must address the unique environment of the digital world. This book will help writers of all levels produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre--ads, articles, blogs, email blasts, newsletters, social media, or websites--must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes the reader through the underlying principles that make writing for the web unique, including web reader habits and the challenges of producing content across multi-platform formats. It addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful "how to" guides covering the most commonly used genres.
588			_aTitle from PDF title page (viewed on September 27, 2013).
590			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aOnline authorship.
653			_aweb content
653			_aweb copy
653			_adigital content
653			_aweb writing
653			_acontent provider
653			_aweb communication
653			_aweb text
653			_aonline writing
653			_acontent development
653			_ainternet content provider
655		4	_aElectronic books.
776	0	8	_iPrint version: _z9781606496602
797	2		_aProQuest (Firm)
830		0	_a2013 digital library.
830		0	_aCorporate communication collection. _x2156-8170.
856	4	0	_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1364064 _zClick to View
999			_c100778 _d100778