000 00337nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9780273752929
082 _a659.1
_b4981
100 _aSandra Moriarty
245 0 _aAdvertising and IMC:
_bprinciples and practice
_cSandra Moriarty
250 _a9th.
260 _aLondon
_bPearson
_c2012
999 _c10074
_d10074