Essentials of entrepreneurship and small business management / Norman M. Scarborough.

By: Scarborough, Norman MMaterial type: TextTextPublication details: Boston : Pearson, c2016Edition: 8th edDescription: xvi, 703 p. : ill. (chiefly col.) ; 28 cmISBN: 9781292094861 (pbk.); 0132666790 (pbk.)Subject(s): Small business -- Management | New business enterprises -- Management | EntrepreneurshipDDC classification: 658.02/2 SCA LOC classification: HD62.7 | .Z55 2016
Contents:
The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
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Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK RELIANCE
PJ Library 		658.02/2 SCA (Browse shelf (Opens below)) Available 004791
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Includes bibliographical references and index.

The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.

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