The book of business awesome [electronic resource] : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / Scott Stratten.

By: Stratten, ScottContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2012Description: ix, 123, ix, 127 p. : col. illISBN: 9781118315453 (electronic bk.)Subject(s): Relationship marketing | Customer relations | ManagementGenre/Form: Electronic books.DDC classification: 658.8/12 LOC classification: HF5415.55 | .S757 2012Online resources: Click to View
Contents:
How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online.
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How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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