Greener products [electronic resource] : the making and marketing of sustainable brands / Al Iannuzzi.

By: Iannuzzi, AlContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Boca Raton : Taylor & Francis, 2012Description: xvii, 191 p. : illISBN: 9781439854990 (electronic bk.)Subject(s): Green marketing | Green productsGenre/Form: Electronic books.DDC classification: 658.8/02 LOC classification: HF5413 | .I16 2012Online resources: Click to View
Contents:
section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.
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"A CRC title."

Includes bibliographical references.

section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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