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Service innovation / Anders Gustafsson, Per Kristensson, Gary R. Schirr, and Lars Witell. by Gustafsson, Anders, 1964- [author.] | Kristensson, Per [author.] | Schirr, Gary R [author.] | Witell, Lars [author.]. Series: Service systems and innovations in business and society collectionEdition: First edition.Material type: Text; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Online access: Click to View Availability: No items available.
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Service innovation / Anders Gustafsson, Per Kristensson, Gary R. Schirr, and Lars Witell. by Gustafsson, Anders, 1964- [author.] | Kristensson, Per [author.] | Schirr, Gary R [author.] | Witell, Lars [author.]. Series: Service systems and innovations in business and society collectionEdition: First edition.Material type: Text; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Online access: Click to View Availability: No items available.
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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar. by Malhotra, Naresh K [author.] | Uslay, Can, 1973- [author.] | Bayraktar, Ahmet [author.]. Series: Marketing strategy collectionEdition: First edition.Material type: Text; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Online access: Click to View Availability: No items available.
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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar. by Malhotra, Naresh K [author.] | Uslay, Can, 1973- [author.] | Bayraktar, Ahmet [author.]. Series: Marketing strategy collectionEdition: First edition.Material type: Text; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Online access: Click to View Availability: No items available.
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