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Behavioral pricing [electronic resource] / Guest editors Hooman Estelani and Sarah Maxwell.

by Estelani, Hooman | Maxwell, Sarah | ProQuest (Firm).

Series: Journal of Product & Brand ManagementNo. 6 ; v. 13.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Bradford, England : Emerald Group Publishing, c2004Online access: Click to View Availability: No items available.

Behavioral pricing [electronic resource] / guest editors Sarah Maxwell and Hooman Estelami.

by Estelami, Hooman | Maxwell, Sarah | ProQuest (Firm).

Series: Journal of product & brand management, featuring pricing strategy & practice ; v.14, no. 6Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Bradford, England : Emerald Group Publishing, c2005Online access: Click to View Availability: No items available.

Strategic pricing [electronic resource] / guest editors: Hooman Estelami and Sarah Maxwell.

by Estelami, Hooman | Maxwell, Sarah | ProQuest (Firm).

Series: Journal of Product & Brand Management ; 15, no. 6Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Bradford, England : Emerald Group Publishing, c2006Online access: Click to View Availability: No items available.

The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzman and Oriol Iglesias.

by Guzman, Francisco | Iglesias, Oriol | ProQuest (Firm).

Series: Journal of product & brand management : featuring pricing strategy & practice ; v. 21, no. 6Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: [Bradford] : Emerald Insight, 2012Online access: Click to View Availability: No items available.

Brand equity : defining, measuring and managing brand equity / guest editors, Ravi Pappu and George Christodoulides.

by Pappu, Ravi [editor.] | Christodoulides, George [editor.].

Series: Journal of Product & Brand Management ; Volume 26, Number 5Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: [Place of publication not identified] : Emerald Publishing Limited, 2017Copyright date: 2017Online access: Click to View Availability: No items available.

Brand equity : defining, measuring and managing brand equity / guest editors, Ravi Pappu and George Christodoulides.

by Pappu, Ravi [editor.] | Christodoulides, George [editor.].

Series: Journal of Product & Brand Management ; Volume 26, Number 5Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: [Place of publication not identified] : Emerald Publishing Limited, 2017Copyright date: 2017Online access: Click to View Availability: No items available.

Branding in the era of Web 2.0 (and beyond) / guest editors, David Taylor and Iryna Pentina.

by Taylor, David [editor.] | Pentina, Iryna [editor.].

Series: Journal of Product & Brand Management ; Volume 26, Number 4Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: [Place of publication not identified] : Emerald Publishing Limited, 2017Copyright date: 2017Online access: Click to View Availability: No items available.

Branding in the era of Web 2.0 (and beyond) / guest editors, David Taylor and Iryna Pentina.

by Taylor, David [editor.] | Pentina, Iryna [editor.].

Series: Journal of Product & Brand Management ; Volume 26, Number 4Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: [Place of publication not identified] : Emerald Publishing Limited, 2017Copyright date: 2017Online access: Click to View Availability: No items available.

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