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Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome | Perreault, William D.

Series: Irwin series in marketingEdition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin , c1993Availability: Items available for loan: RELIANCE (1) Call number: 658.8 MCC.

Basic marketing E Jerome McCarthy

by E Jerome McCarthy.

Edition: 18th.Material type: Text Text Publication details: New York McGraw-Hill 2011Availability: Items available for loan: IACT (1) Call number: 658.8.

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