Brand zero : the complete branding guide for start-ups / Jacky Tai.

By: Tai, JackyMaterial type: TextTextPublisher: Singapore : Marshall Cavendish Business, [2014]Copyright date: 2014Description: 1 online resource (213 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9789814516747Subject(s): Branding (Marketing) | Brand name products -- ManagementGenre/Form: Electronic books.LOC classification: HF5415.1255 | .T35 2014Online resources: Click to View
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Description based on online resource; title from PDF title page (ebrary, viewed December 30, 2013).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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