World class communication [electronic resource] : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder with Ken Scudder.

By: Scudder, Virgil, 1950-Contributor(s): Scudder, Ken | ProQuest (Firm)Material type: TextTextPublication details: Hoboken, N.J. : Wilely, c2012Description: xviii, 218 pISBN: 9781118286975 (electronic bk.)Subject(s): Communication in management | Communication in organizations | Public relationsGenre/Form: Electronic books.DDC classification: 658.4/5 LOC classification: HD30.3 | .S39 2012Online resources: Click to View
Contents:
pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time.
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Includes bibliographical references and index.

pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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