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Marketing Strategy and Competitive Positioning / Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd

by Graham Hooley.

Edition: 6th ed.Material type: Text Text Publication details: Harlow, England : Pearson Education Limited, 2017Availability: Items available for loan: BAC (3) Call number: 658.802 HOO , ...

Tales from the marketplace Nigel Piercy

by Nigel Piercy.

Edition: 1st.Material type: Text Text Publication details: Hoboken Taylor and Francis 2012Availability: Items available for loan: IACT (1) Call number: 658.8.

Market-led strategic change: transforming the process of going to market Nigel Piercy

by Nigel Piercy.

Edition: 1st.Material type: Text Text Publication details: Oxford Butterworth Heinemann 1997Availability: Items available for loan: IACT (1) Call number: 658.8.

Market-led strategic change: a guide to transforming the process of going to market Nigel Piercy

by Nigel Piercy.

Edition: 1st.Material type: Text Text Publication details: Oxford Butterworth-Heinemann 2002Availability: Items available for loan: IACT (1) Call number: 658.8.

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