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Developing new products and services [electronic resource] : learning, differentiation, and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.].

by Sanders, G. Lawrence | Huefner, Ronald J.

Series: Marketing research collectionEdition: 1st ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher number: 2 | BEPPublication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012Online access: Click to View Availability: No items available.

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Revenue management : a path to increased profits / Ronald J. Huefner.

by Huefner, Ronald J [author.].

Series: Managerial accounting collectionEdition: Second edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Online access: Click to View Availability: No items available.

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Revenue management : a path to increased profits / Ronald J. Huefner.

by Huefner, Ronald J [author.].

Series: Managerial accounting collectionEdition: Second edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Online access: Click to View Availability: No items available.

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