Market research handbook [electronic resource].

Contributor(s): Hamersveld, Mario van | Bont, Cees de, 1964- | ProQuest (Firm)Material type: TextTextPublication details: Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007Edition: 5th ed. / edited by Mario van Hamersveld, Cees de BontDescription: xxvi, 627 p. : illUniform titles: ESOMAR handbook of market and opinion research. Subject(s): Marketing researchGenre/Form: Electronic books.DDC classification: 658.8/3 LOC classification: HF5415.2 | .H285 2007Online resources: Click to View
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Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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