Strategic management of health care organizations [electronic resource] / Peter M. Ginter, W. Jack Duncan, Linda E. Swayne.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Rev. ed. of: Strategic management of health care organizations / Linda E. Swayne, W. Jack Duncan, Peter M. Ginter. 6th ed. c2008.
Includes bibliographical references and index.
The nature of strategic management -- Understanding and analyzing the general environment and the health care environment -- Service area competitor analysis -- Internal environmental analysis and competitive advantage -- Directional strategies -- Developing strategic alternatives -- Evaluation of alternatives and strategic choice -- Value adding service delivery strategies -- Value adding support strategies -- Communicating the strategy and developing action plans.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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