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Advertising and promotion: an integrated marketing communications perspective Belch, George E.

by Belch, George E.

Edition: 8th.Material type: Text Text Publication details: Boston McGraw-Hill Irwin 2009Availability: Items available for loan: IACT (1) Call number: 659.1.

Advertising and promotion: an integrated marketing communications perspective Belch, George E.

by Belch, George E.

Edition: 8th.Material type: Text Text Publication details: Boston McGraw-Hill Irwin 2009Availability: Items available for loan: IACT (1) Call number: 659.1.

Advertising and promotion: an integrated marketing communications perspective Belch, George E.

by Belch, George E.

Edition: 8th.Material type: Text Text Publication details: Boston McGraw-Hill Irwin 2009Availability: Items available for loan: IACT (1) Call number: 659.1.

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