Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.

By: Jaffe, JosephContributor(s): Albarda, MaartenMaterial type: TextTextPublisher: Hoboken, New Jersey : John Wiley and Sons, 2014Copyright date: 2014Description: 1 online resource (290 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781118808429; 9781118808399Subject(s): Advertising | Marketing -- Technological innovations | Internet marketing | Digital mediaGenre/Form: Electronic books.Additional physical formats: Print version:: Z.E.R.O. : zero paid media as the new marketing model.DDC classification: 659.1 LOC classification: HF5823 | .J298 2014Online resources: Click to View
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Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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