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Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson.

by Rodgers, Shelly | Thorson, Esther | ProQuest (Firm).

Series: Routledge communication seriesEdition: 1st ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: New York, NY : Routledge, 2012Online access: Click to View Availability: No items available.

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Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones.

by Jones, John Philip | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Thousand Oaks, Calif. ; London : Sage, c2004Online access: Click to View Availability: No items available.

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