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Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley , c1995Availability: Items available for loan: RELIANCE (1) Call number: 658.83 AAK.

Advertising management David A Aaker

by David A Aaker.

Edition: 5th.Material type: Text Text Publication details: London Prentice-Hall International 1996Availability: Items available for loan: IACT (1) Call number: 659.1.

Advertising management David A Aaker

by David A Aaker.

Edition: 5th.Material type: Text Text Publication details: London Prentice-Hall International 1996Availability: Items available for loan: IACT (1) Call number: 659.1.

Building strong brands David A. Aaker

by David A. Aaker.

Edition: 1st.Material type: Text Text Publication details: New York Free Press 1996Availability: Items available for loan: IACT (1) Call number: 658.82.

Managing brand equity David A Aaker

by David A Aaker.

Edition: 1st.Material type: Text Text Publication details: New York Maxwell Macmillan International 1991Availability: Items available for loan: IACT (1) Call number: 658.82.

Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity David A Aaker

by David A Aaker.

Edition: 1st.Material type: Text Text Publication details: New York Free Press 2004Availability: Items available for loan: IACT (1) Call number: 658.82.

Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker.

by Aaker, David A | ProQuest (Firm).

Series: Jossey-Bass business & management seriesEdition: 1st ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: San Francisco, Calif. : Jossey-Bass, c2011Online access: Click to View Availability: No items available.

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