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Perspectives on promotion and database marketing [electronic resource] : the collected works of Robert C Blattberg / editor, Greg M Allenby.

by Blattberg, Robert C, 1942- | Allenby, Greg M. (Greg Martin), 1956- | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Nature of contents: biography; Literary form: Not fiction Publication details: Singapore : World Scientific, 2010Online access: Click to View Availability: No items available.

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Bayesian statistics and marketing [electronic resource] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch.

by Rossi, Peter E. (Peter Eric), 1955- | Allenby, Greg M. (Greg Martin), 1956- | McCulloch, Robert E. (Robert Edward) | ProQuest (Firm).

Series: Wiley series in probability and statisticsEdition: Reprinted with corrections.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Chichester, England : J. Wiley, 2006,c2005Online access: Click to View Availability: No items available.

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