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Effective frequency: the relationship between frequency and advertising effectiveness Michael J Naples

by Michael J Naples.

Edition: 1st.Material type: Text Text Publication details: New York, N.Y. Association of National Advertisers 1979Availability: Items available for loan: IACT (1) Call number: 659.11.

Effective frequency: the relationship between frequency and advertising effectiveness Michael J Naples

by Michael J Naples.

Edition: 1st.Material type: Text Text Publication details: New York, N.Y. Association of National Advertisers 1979Availability: Items available for loan: IACT (1) Call number: 659.11.

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