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How Asia advertises: the most successful campaigns in Asia-Pacific and the marketing strategies behind them Jim Aitchison

by Jim Aitchison.

Edition: 1st.Material type: Text Text Publication details: Singapore J. Wiley & Sons (Asia) 2002Availability: Items available for loan: IACT (1) Call number: 659.1.

Hey, Whipple, squeeze this!: a guide to creating great Ads Luke Sullivan

by Luke Sullivan.

Edition: 1st.Material type: Text Text Publication details: New York John Wiley 1998Availability: Items available for loan: IACT (1) Call number: 659.13.

Conflict management in the Asia Pacific Kwok Leung (ed.)

by Kwok Leung (ed.).

Edition: 1st.Material type: Text Text Publication details: New York Wiley 1998Availability: Items available for loan: IACT (1) Call number: 658.4.

The guru guide to marketing: a concise guide to the best ideas from today's top marketers Joseph H. Boyett

by Joseph H. Boyett.

Edition: 1st.Material type: Text Text Publication details: Hoboken, N.J. John Wiley & Sons 2003Availability: Items available for loan: IACT (1) Call number: 658.8.

Hey, Whipple, squeeze this!: a guide to creating great Ads Luke Sullivan

by Luke Sullivan.

Edition: 1st.Material type: Text Text Publication details: New York John Wiley 1998Availability: Items available for loan: IACT (1) Call number: 659.13.

The deal maker: ow William C. Durant made General Motors Axel Madsen

by Axel Madsen.

Edition: 1st.Material type: Text Text Publication details: New York Wiley 1999Availability: Items available for loan: IACT (1) Call number: 338.76.

Guerrilla teleselling: new unconventional weapons and tactics to sell when you can't be there in person Jay Conrad Levinson

by Jay Conrad Levinson.

Edition: 1st.Material type: Text Text Publication details: New York J. Wiley 1998Availability: Items available for loan: IACT (1) Call number: 658.85.

Increasing hits and selling more on your Web site Greg Helmstetter

by Greg Helmstetter.

Edition: 1st.Material type: Text Text Publication details: New York Wiley Computer Pub. 1997Availability: Items available for loan: IACT (1) Call number: 658.8.

Warp-speed branding: the impact of technology on marketing Agnieszka Winkler

by Agnieszka Winkler.

Edition: 1st.Material type: Text Text Publication details: New York John Wiley & Sons 1999Availability: Items available for loan: IACT (1) Call number: 658.82.

The Adweek copywriting handbook: the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters Joseph Sugarman

by Joseph Sugarman.

Edition: 1st.Material type: Text Text Publication details: Chichester J. Wiley 2007Availability: Items available for loan: IACT (1) Call number: 659.1.

The Adweek copywriting handbook: the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters Joseph Sugarman

by Joseph Sugarman.

Edition: 1st.Material type: Text Text Publication details: Chichester J. Wiley 2007Availability: Items available for loan: IACT (1) Call number: 659.1.

The human side of high-tech: lessons from the technology frontier Carol Kinsey Goman

by Carol Kinsey Goman.

Edition: 1st.Material type: Text Text Publication details: New York Wiley 2000Availability: Items available for loan: IACT (1) Call number: 620.

Another one bites the grass: making sense of international advertising Simon Anholt

by Simon Anholt.

Edition: 1st.Material type: Text Text Publication details: New York Wiley 2000Availability: Items available for loan: IACT (1) Call number: 659.1.

Building brand identity: a strategy for success in a hostile marketplace Lynn B. Upshaw

by Lynn B. Upshaw.

Edition: 1st.Material type: Text Text Publication details: New York J. Wiley 1995Availability: Items available for loan: IACT (1) Call number: 658.83.

Managers and mantras: one company's struggle for simplicity Charlotte Butler

by Charlotte Butler.

Edition: 1st.Material type: Text Text Publication details: New York Wiley 2000Availability: Items available for loan: IACT (1) Call number: 658.

Investing your savings Keat Seng Yeoh

by Keat Seng Yeoh.

Edition: 1st.Material type: Text Text Publication details: New York John Wiley 1999Availability: Items available for loan: IACT (1) Call number: 658.4.

The fast forward MBA in business planning for growth Philip Walcoff

by Philip Walcoff.

Edition: 1st.Material type: Text Text Publication details: New York John Wiley 1999Availability: Items available for loan: IACT (1) Call number: 658.4.

Guts: the seven laws of business that made Chrysler the world's hottest car company

by Roberts A. Lutz.

Edition: 1st.Material type: Text Text Publication details: New York John Wiley 1998Availability: Items available for loan: IACT (1) Call number: 338.76.

Warp-speed branding: the impact of technology on marketing Agnieszka Winkler

by Agnieszka Winkler.

Edition: 1st.Material type: Text Text Publication details: New York John Wiley & Sons 1999Availability: Items available for loan: IACT (1) Call number: 658.82.

Kellogg on marketing Dawn Lacobucci (ed.)

by Dawn Lacobucci (ed.).

Edition: 1st.Material type: Text Text Publication details: Chichester Wiley 2001Availability: Items available for loan: IACT (1) Call number: 658.8.

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