Naresh, Malhotra <br/><br/>
Marketing research:   an applied orientation: instructor's manual with transparency masters and data disk 
Naresh K. Malhotra 
 - 3rd. 
 - Sydney  Prentice Hall  1996 
<br/><br/><label>ISBN: </label>9780724808366 
<br/><br/><label>Dewey Class. No.: </label>658.83  / 4689