Involving customers in new service development [electronic resource] / editors, Bo Edvardsson ... [et al.]. - London : Hackensack, NJ ; London : Imperial College Press ; Distributed by World Scientific Publishing Co., c2006. - viii, 323 p. : ill. - Series on technology management ; v. 11 .

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






New products--Management.
Customer relations.
Service industries--Management.
Creative ability in business.


Electronic books.

HF5415.153 / .I586 2006

658.5/75