William Wells <br/><br/>
Advertising:  principles & practice 
William Wells 
 - 8th. 
 - Upper Saddle River, N.J.  Pearson/Prentice Hall  2009 
<br/><br/><label>ISBN: </label>9780135009383 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 4618