William F. Arens <br/><br/>
Essentials of contemporary advertising 
William F. Arens 
 - 1st. 
 - Boston  McGraw-Hill Irwin  2007 
<br/><br/><label>ISBN: </label>9780071106276 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 4617