TY  - BOOK
AU  - Serazio,Michael
ED  - ProQuest (Firm)
TI  - Your ad here: the cool sell of guerrilla marketing 
T2  - Postmillennial pop
AV  - HF5415 .S373 2013
U1  - 658.8 23
PY  - 2013///
CY  - New York
PB  - New York University Press
KW  - Marketing
KW  - Technological innovations
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1168274
ER  -