Jean-Noel Kapferer <br/><br/>
The new strategic brand management:  advanced insights and strategic thinking 
Jean-Noel Kapferer 
 - 4th. 
 - London  Kogan Page  2008 
<br/><br/><label>ISBN: </label>9786611228972  
<br/><br/><label>Dewey Class. No.: </label>658.83  / 4360